Microcopy Essentials
A customer is trying to send a large sum of money to a friend. We’re required by law to collect identity information about them for amounts over 2,000 dollars.
Approach: Design a page for this scenario and write content that asks users to verify their identity by entering their DOB and SSN.
Run some user research
Define the product voice
Write and edit copy
Propose UX improvements to streamline the process
Solution: Keep things short, sweet, and to the point! I wanted to use a tone consistent with the brand voice without compromising the overall experience. I was mindful of front-loading information and included formatting guides to simplify the process, focusing on a clear call to action and a simplified visual structure.